Course Name Number Term Credit Hrs
TO 620 Fall 26 (A) +1 2.25 hours
Global Supply Chain Management --- Supply chain is the central nervous system of the global economy. Supply chain consists of all activities involved in fulfilling a customer request.
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Winter 26 (A)
MKT 640 Fall 26 (A) +1 2.25 hours
Global Supply Chain Management --- Supply chain is the central nervous system of the global economy. Supply chain consists of all activities involved in fulfilling a customer request.
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Winter 26 (A)
TO 548 Fall 26 3 hours
Integrated Product Development --- IPD is a 6-credit experiential, cross-disciplinary course.
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MKT 315 Fall 26 3 hours
International Marketing --- The course focuses on problems of marketing across national borders, marketing within foreign countries and the coordination of global marketing.
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BL 513 Winter 26 (A) 1.5 hours
Law of Marketing --- This course is an overview of the law relating to marketing activities.
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BL 413 Winter 26 3 hours
Law of Marketing --- This course is an overview of the legal and ethical issues related to marketing strategy.
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MKT 418 Winter 26 3 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowl
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MKT 630 Winter 26 (B) 2.25 hours
Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs an
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WMBA 640 Winter 26 2.25 hours
Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs an
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WMBA 504 Spring 26 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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MKT 300 Fall 26 +1 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Winter 26
MKT 503 Fall 26 (B) 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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MKT 557 Fall 26 (A) 2.25 hours
Marketing Management --- Marketing management is a complex business function which requires both knowledge and skill in strategy formulation and implementation.
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MKT 302 Fall 26 +1 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Winter 26
MKT 533 Spring/Summer 26 +1 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Fall 26 (A)
MKT 718 Winter 26 (A) 2.25 hours
Marketing Research and Analytics --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowledge base and tools to gather informa
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MKT 618 Fall 26 (B) 2.25 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- This course introduces students to the full process of marketing research and analytics, emphasizing how the use of data and a
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BA 553 Winter 26 (B) 7.5 hours
Multidisciplinary Action Projects (MAP) --- MAP is a field study program in which teams of students apply structured problem solving techniques to analyze multidisciplinary business problems or opport
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BL 510 Fall 26 (B) 2.25 hours
Negotiation and Dispute Resolution ---The ability to negotiate effectively is essential to business success.
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BL 410 Fall 26 (B) 1.5 hours
Negotiation and Dispute Resolution --- The ability to negotiate effectively is essential to business success.
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MKT 407 Fall 26 +1 3 hours
Power of Persuasion: Developing Creative Content and Campaign Strategy --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and
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Winter 26
MKT 608 Fall 26 (B) 2.25 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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MKT 609 Winter 26 (B) 1.5 hours
Pricing Strategy --- Many companies create great value for their customers, but fail to capture that value in their earnings.
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MKT 470 Winter 26 3 hours
Capstone - Social and Environmental Responsibility and Marketing --- This course will cover interactions between society and marketing and marketing's role and responsibility (in both environmental an
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ES 414 Winter 26 3 hours
Capstone Entrepreneurship Practicum --- The Practicum enables students to gain first-hand entrepreneurial experience within a structured, supportive context.
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