Action-Based Learning Projects:
MAP & Consulting Studio
New York, NY
Grand Rapids, MI
Silicon Valley, CA; Grand Rapids, MI
Offenbach, Germany
Offenbach, Germany
2015
Global MBA MAP
Hyundai’s European headquarters challenged the team with analyzing warranty policies for competitiveness. The team was tasked with recommending a fiscally responsible warranty and a strategy for implementation, considering the varied markets across Europe. The team analyzed warranties across markets, researched the warranty’s influence on purchasing, and proposed recommendations supported by detailed financial analysis.
Faculty Advisors
Mumbai, India
Grand Rapids, MI, USA
Lansing, MI
