Action-Based Learning Projects:
MAP & Consulting Studio
Kigali, Rwanda
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
Chicago, IL, USA
Grand Rapids, MI
Ireland
Vietnam
Vietnam
2023
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors
Brisbane, Australia;Melbourne, Australia;Honiara, Soloman Islands
Brisbane, Australia;Melbourne, Australia;Honiara, Soloman Islands
2018
Full-Time MBA MAP
Develop a business case assessing the market potential and viability of 3D printing technology being developed to produce water supply system spare parts from recycled plastics.
Faculty Advisors