Complete a U.S. market assessment and develop a market entry strategy.

Conduct an in-country market analysis of coffee consumption and potential coffee retail channels.

Project coordinated in partnership with the William Davidson Institute.

Compare and contrast the go-to-market strategy for products in various market locations

Define go-to-market strategy and develop an implementation playbook

Formulate a market entry strategy and a five-year market entry & growth plan.

Perform a market and pricing analysis to identify how to increase group ticket sales