Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI, USA
Seattle, WA
Seattle, WA
2024
Executive MBA MAP
Go-To-Market Strategy
Bunafr is launching one of it’s kind first intelligent home coffee roasting machine for coffee lovers to roast coffee exactly to their liking at the push of a button. The roaster comes with green coffee bean subscriptions from award winning farms across the world. Customer’s get truly personalized and freshest coffee with full of flavors and farmers get much higher margins from the cost per cup as we have removed the waste in the supply chain. All of this is enabled by the patent pending hardware and software tech.
As we are creating a new category in the kitchen appliance or coffee space, we need genius go to market plan and growth plan from year 1 to year 3 to create a lifestyle, and sustainable brand and be identified as the Uber of Taxis and create ripples to disrupt arguably world’s second most traded commodity - coffee.
As we are creating a new category in the kitchen appliance or coffee space, we need genius go to market plan and growth plan from year 1 to year 3 to create a lifestyle, and sustainable brand and be identified as the Uber of Taxis and create ripples to disrupt arguably world’s second most traded commodity - coffee.
Faculty Advisors
Haifa, Isreal
Haifa, Isreal
2023
Executive MBA MAP
Go-To-Market Strategy
Outline the market attractiveness of a non-woven fabric with nanofiber coating, identity the key market segments and use cases for three main applications of the fabric, and provide recommendations for market strategies, launch sequence, timing, and action plan for the product.
Faculty Advisors
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
Tel Aviv Israel
Auburn Hills, MI, USA
Joliet, IL, USA
Chennai, Tamil Nadu, India
Louisville, KY, USA
Rochester Hills, MI
Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors
Wyandotte, MI
Wyandotte, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a market entry strategy for a small-scale artificial nail polish manufacturing venture aimed at generating revenue for an R&D operation, focusing on market intelligence, technology opportunities, and go-to-market business models.
Faculty Advisors
NYC, NY
NYC, NY
2025
Full-Time MBA MAP
Strategic Roadmapping
The MAP team will develop a business plan to create an apprentice program focused on helping young people find careers in plumbing, electricity, carpentry, roofing, and walling. The US has a huge issue with not enough skilled trades people. This project will be supported by top real estate, and Ireland and US Government officials.
Faculty Advisors