CapitalOne needed a brand-new digital commercial bank strategy for a specific client segment. The company called on a MAP team to study industry dynamics and the competitive landscape. The team conducted original research and prepared a thorough report on the main players, customer needs, and pain points, giving CapitalOne the information it required to chart its course.

Develop a strategy and framework to identify and prioritize opportunity areas for inorganic growth.

Assess and identify potential and meaningful fintech opportunities in U.S. market.

Build a strategic road map for youth marketing, products, and channels.

Devise a go-to-market strategy for maximizing online and mobile for debit funding sources

Optimize use of three global programs to increase pace of innovation and the quantity of new, high-valued products delivered to the market.