Action-Based Learning Projects:
MAP & Consulting Studio
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
Sao Paulo, Sao Paulo, Brazil
Sao Paulo, Sao Paulo, Brazil
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a deep and detailed market analysis to define market positioning, including distribution strategy and organizational structure, for a large Brazilian wealth management company
Faculty Advisors
Accra, Ghana
Accra, Ghana
2017
Full-Time MBA MAP
Conduct an in-depth investigation into the financial constraints and opportunities for private maternity homes in the rural regions of Ghana under the USAID-funded Saving Maternity Homes in Ghana, Innovate for Health project implemented by Banyan Global.
Faculty Advisors
Boston, MA; Tacahuano, Chile; Quellon, Chile; Seattle, WA; Rochester, NY; Dallas, TX; Grand Rapids, MI