Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.

Develop a digital manufacturing strategy to streamline new product introductions and plant network transfers.

Analyze the business traveler market to understand how to compete for the midweek business traveler