Action-Based Learning Projects:
MAP & Consulting Studio
Tamil Nadu, India
Chicago, IL, USA
Chicago, IL, USA
2023
Online MBA
Brand Positioning and Communication
Define an enhanced overall branding and communications strategy for PsiAN.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
Faculty Advisors
Boston, MA; Portland, OR
San Francisco, CA; Chicago, IL; and New York City, NY
Santos, Brazil; Madrid, Spain
Santa Monica, CA, USA
Osaka, Japan
Osaka, Japan
2015
Global MBA MAP
Create a strategic plan for family-owned business to expand into the U.S. market.Tasked with developing a roadmap for expansion into the U.S. market, the team first traveled to the headquarters in Osaka to interview personnel and learn about company culture and operations. The team provided data-driven recommendations supported by a comprehensive financial analysis, along with a strategic plan for entering the U.S. market.
Faculty Advisors
Detroit, MI
