Suggest a marketing plan and business model for bringing digital health products to a new business setting

Conduct a market segmentation analysis to identify optimal target audience for reports

Conduct a U.S. market assessment and develop a market entry strategy that identifies potential partners/distributors.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Define an enhanced overall branding and communications strategy for PsiAN.

Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.

Develop a strategy for global scale that will enable Wello to achieve financial sustainability while also achieving their social mission.