Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2018
BBA Capstone
Complete a comprehensive supply chain analysis of key raw materials used in automotive lithium-ion battery cell production and propose a sourcing strategy that considers future demand/supply, supply risk factors, and total enterprise cost.
Faculty Advisors
Chennai India
Chennai India
2023
Full-Time MBA MAP
Go-To-Market Strategy
Research BOTH Digital Vaccines and the category defining life science market opportunity AND protocols and Dvx SCHOOL K-12 Curriculum in India. Validate and test GTM assumptions/strategies based to optimise commercialization.
Faculty Advisors
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors