Develop a U.S. market entry plan for KSI

Dihon Pharmaceuticals invited a team of students to aid in the company's mission of producing accessible, effective, valuable solutions in consumer healthcare. The Dihon team spent two weeks in China visiting the headquarters in Kunming, along with sites in Beijing. The team studied the market, compared regulations, and analyzed distribution channels around China, then returned to Ann Arbor to complete their analysis.

Conduct a market assessment of Mongolia's SME sector and help set a strategy for job and business development and diversification.

Project coordinated in partnership with the William Davidson Institute.