Action-Based Learning Projects:
MAP & Consulting Studio
Haupauge, NY
Haupauge, NY
2025
BBA Capstone
Market Analysis and Assessment
Develop a business strategy and execution for an influencer marketing and affiliate program for our new direct to consumer brand, Earth's Splendor. This business plan should feature potential NIL (name, image and likeness) deals for prospering collegiate athletes across the country integrating our various wellness vitamins, supplements and sports nutrition products. Start-up - direct to consumer brand - focus on brand awareness and marketing.
Faculty Advisors
2025
Full-Time MBA MAP
Customer Experience Enhancements
Amazon is exploring innovative ways to enhance the setup experience for its digital signage devices, aiming to make the process more intuitive, efficient, and error-free for IT teams. As part of the Amazon Devices organization, our team seeks to leverage artificial intelligence (AI) technologies to revolutionize the device onboarding process, creating a seamless experience that aligns with the needs and technical capabilities of our business customers.
Faculty Advisors
Dearborn, MI
Dearborn, MI
2025
Weekend MBA MAP
Brand Positioning and Communication
The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Weekend MBA MAP
Strategic Roadmapping
To grow the presence of successful high-growth ventures and advance civic leadership in Michigan’s entrepreneurial ecosystem. Our network of entrepreneurs and venture capitalists have taken the Michigan Pledge, committing 1 percent of equity or return on investment into a fund for state-based grantmaking.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
Develop a business plan to establish a new Center for Lung Health at Michigan Medicine. This center will serve as a beacon for addressing the needs of the State of Michigan by tackling environmentally induced patterns of lung disease, particularly in children and women, while also addressing the associated inequities.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.
Faculty Advisors
Traverse City, MI
Traverse City, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a solution to bridge the healthcare access gap in rural and underserved markets by expanding infusion therapy services into these regions through innovative service models such as home-based care, infusion suites and clinics, and mobile clinics.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Operations Enhancements
Identify potential opportunities to leverage Artificial Intelligence (AI) in Human Resources (HR) operations. Explore how AI can enhance efficiency, improve decision-making, and streamline processes within HR functions.
Faculty Advisors
Franklin, TN
Franklin, TN
2025
Full-Time MBA MAP
Go-To-Market Strategy
Schneider Electric has an existing strategy around digitally enabled products, and as a continuation of this strategy we need to better understand customer mindset around digitally enabled products and how the purchase of these connected products can drive Software and Service recurring revenue.
Investigate new routes to market and new revenue opportunities for Schneider Electric’s Software and Digital Services businesses.
Investigate new routes to market and new revenue opportunities for Schneider Electric’s Software and Digital Services businesses.
Faculty Advisors
Rio de Janeiro
Rio de Janeiro
2025
Full-Time MBA MAP
Customer Experience Enhancements
Design strategic initiative to integrate data and sports analytics to enhance the customer experience for supporters of a major Brazilian sports (football) club, improving international brand positioning, communications, and management to compete with the world's most notable football brands.
Faculty Advisors
Addis Ababa
Addis Ababa
2025
Weekend MBA MAP
Market Analysis and Assessment
Infinity Advanced Technology Solutions has been supplying medical equipment in Ethiopia since 2006. Infinity would like a student team to develop a business proposal for providing medical equipment leasing services to address the needs of healthcare facilities across Ethiopia.
Faculty Advisors