Action-Based Learning Projects:
MAP & Consulting Studio

Pittsburgh, PA, USA

Pittsburgh, PA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.
Faculty Advisors

Haifa Israel

Haifa Israel
2023
Full-Time MBA MAP
Market Analysis and Assessment
Provide detailed research about the US antibiotic susceptibility testing market, build a GTM strategy, and formulate a three-year action plan for market development, potential alliance-forming, and later stage fund-raising
Faculty Advisors

Savannah, GA, USA

Savannah, GA, USA
2023
Full-Time MBA MAP
Customer Experience Enhancements
Complete a detailed market analysis and business assessment that results in development of a business case, strategy, and execution framework for the creation of a new worldwide customer loyalty program
Faculty Advisors

Lucknow, Uttar Pradesh, India

Lucknow, Uttar Pradesh, India
2023
Full-Time MBA MAP
Operations Enhancements
Assess the Total Cycle Time in the state of UP and MERIT tool for its ability to make sure that the process of dispatching ambulances and delivering patients to hospitals is smooth; make pertinent recommendations as needed
Faculty Advisors