Course Name Number Term Credit Hrs
MKT 399 Spring 23 +8 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to juniors and seniors in good academic standing. To select a study project, students should consult the
Learn more 		More Terms:
Spring/Summer 23
Summer 23
Fall 23
Spring 24
Spring/Summer 24
Summer 24
Fall 24
Winter 24
MKT 750 Spring 23 +8 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to graduate business students in good academic standing.
Learn more 		More Terms:
Spring/Summer 23
Summer 23
Fall 23
Spring 24
Spring/Summer 24
Summer 24
Fall 24
Winter 24
MKT 900 Spring 23 +8 1 - 6 hours
Special Research for Doctoral Applicants & Candidates --- Individual Research projects for Doctoral Applicants and Candidates are available. See faculty in your area of interest.


Learn more 		More Terms:
Spring/Summer 23
Summer 23
Fall 23
Spring 24
Spring/Summer 24
Summer 24
Fall 24
Winter 24
MKT 990 Spring 23 +8 1 - 8 hours
Dissertation - Precandidacy --- Dissertation research at the Precandidacy stage.


Learn more 		More Terms:
Spring/Summer 23
Summer 23
Fall 23
Spring 24
Spring/Summer 24
Summer 24
Fall 24
Winter 24
MKT 419 Fall 24 (A) 1.5 hours
Customer-Base Analysis and Valuation --- The course centers customer-base analysis to improve customer relationship management and overall corporate valuation.
Learn more
MKT 613 Winter 24 (A) 1.5 hours
Consumer Behavior --- Virtually all decisions involved in developing an effective marketing mix for a product or service rely on in-depth knowledge of the consumers who comprise the target market.
Learn more
MKT 408 Fall 23 +1 1.5 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
Learn more 		More Terms:
Fall 24 (B)
MKT 403 Fall 23 (B) +1 1.5 hours
Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity".
Learn more 		More Terms:
Fall 24 (B)
MKT 323 Winter 24 (B) 1.5 hours
Digital Analytics --- The media (non-creative) discipline of advertising has been completely transformed in the data rich digital era of the past decade.
Learn more
MKT 899 Winter 24 (A) 1.5 hours
Special Topics in Marketing: Quantitative --- This Doctoral-level course covers special areas of current research in Marketing that draw on the tools and techniques of microeconomics, econometrics, mu
Learn more
MKT 898 Winter 24 (B) 1.5 hours
Special Topics in Marketing (Behavior) --- This Doctoral-level course covers special areas of current research in Marketing that draw on fundamental research from social and cognitive psychology or ot
Learn more
MKT 897 Fall 23 (B) +1 1.5 hours
Quantitative Research in Marketing --- This Doctoral-level course covers current research in Marketing that utilizes the tools and techniques of microeconomics, econometrics, multivariate statistics,
Learn more 		More Terms:
Fall 24 (B)
MKT 896 Fall 23 (A) +1 1.5 hours
Behavior Research in Marketing --- This Doctoral-level course covers current research in Marketing that draws on fundamental research from social and cognitive psychology or other relevant source disc
Learn more 		More Terms:
Fall 24 (A)
MKT 322 Winter 24 (A) 1.5 hours
Digital Marketing --- Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets.
Learn more
MKT 630 Winter 24 (B) 2.25 hours
Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs an
Learn more
MKT 612 Fall 24 (A) 2.25 hours
Retail Strategy --- This course entails getting your product to the right consumers, is a fundamental aspect of any business.
Learn more
MKT 626 Fall 24 (A) 2.25 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
Learn more
MKT 711 Winter 24 (B) 2.25 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
Learn more
MKT 722 Spring/Summer 23 +1 2.25 hours
Digital Marketing --- "Digital" has become one of the most important issues in business today -- requiring new skills and capabilities from the entire workforce to compete in the market.
Learn more 		More Terms:
Spring/Summer 24
MKT 718 Winter 24 (B) 2.25 hours
Marketing Research and Analytics --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowledge base and tools to gather informa
Learn more
MKT 533 Spring/Summer 23 +3 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
Learn more 		More Terms:
Fall 23 (A)
Spring/Summer 24
Fall 24 (A)
MKT 608 Fall 23 +1 2.25 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
Learn more 		More Terms:
Fall 24 (B)
MKT 601 Winter 24 (A) 2.25 hours
Strategic Market Planning --- This course focuses on the critical questions for any market-driven entity: which markets and customers to serve, what function to provide, and the means to achieve compe
Learn more
MKT 642 Winter 24 (A) 2.25 hours
Marketing Strategy for the Digital Age --- The digital revolution of the last twenty years has changed the nature of business in a very fundamental sense.
Learn more
MKT 625 Fall 23 (B) +1 2.25 hours
New Product and Innovation Management --- Innovation and development of new products and services are essential for the success of any organization.
Learn more 		More Terms:
Fall 24 (B)