![Students working and conversing in the winter garden](/sites/default/files/styles/hero/public/media/images/2023/06/phd-hero2.jpg?h=ee346b76&itok=iSdih7G5)
Conduct innovative research and prepare to make an impact in a career teaching and leading at a top university. Expand your understanding of how companies and consumers interact in global markets, leveraging the resources and expertise of renowned faculty at Ross and across the University of Michigan.
![Linda Hagen](/sites/default/files/styles/max_650x650/public/media/images/2023/06/linda-hagen.jpeg?itok=WlJJvWKO)
You will take a sequence of rigorous courses over the first two years — which cover methodological foundations (e.g., econometrics and multivariate statistics) and theoretical foundations (e.g., microeconomics and social psychology). You will also participate in advanced marketing-specific seminars, and complete required courses and electives. Master’s degree competency and certification in one of the basic cognates to marketing, such as psychology, economics, or statistics, is encouraged.
You will complete a large-scale research paper by the end of your second year in the program, modeled on articles in leading academic marketing journals.
A preliminary exam, which covers marketing-specific and other methodological topics, is given at the end of the second year of the program. You will be allowed ample preparation time, including meetings with individual faculty sharing your interests.
The marketing PhD program is not accepting applications for the ‘24/’25 academic year.
It will resume accepting applications in Fall of 2024 for the ‘25/’26 academic year.
Michigan Ross faculty develop research methodology in statistics, psychology, economics, machine learning, and data science to find solutions to crucial issues in today’s fast-moving markets.
Learn more about the faculty and research contributions of the marketing area at Michigan Ross.
Gwen Geunhae Ahn , 2023
University of Colorado
Jangwon Choi, 2023
Santa Clara University
Tim Döring, 2022
Maastricht University
Prashant Rajaram, 2021
Ivey Business School, Western University
Steve Shaw, 2021
University of Pennsylvania
Dana Turjeman, 2021
Arison School of Business, Reichman University
Rebecca Chae, 2020
Santa Clara University
Longxiu Tian, 2019
University of North Carolina
Tiffany Vu, 2019
Saint Mary's University
Tong Guo, 2018
Duke University
Xu Zhang, 2018
London Business School
Eunsoo Kim, 2017
Nanyang Technological University
Sina Esteky, 2017
Miami University
Mike Palazzolo, 2016
UC Davis
Linda Hagen, 2016
USC Marshall
Jihoon Cho, 2016
Kansas State
Jenny Olson, 2015
Indiana University
Stephanie Carpenter, 2015
University of Michigan (ISR)
Christine Kang, 2015
California State Long Beach
Jason Stornelli, 2015
Oregon State
Join the next generation of scholars preparing to solve the complex issues facing the marketing field.
![no-photo available](/sites/default/files/styles/max_900x900/public/media/images/2023/06/no-photo.jpg?itok=TYJ1UJqP)
Dylan Christiano
[email protected]
![Hayoung Cheon](/sites/default/files/styles/max_900x900/public/media/images/2023/06/Hayoung-Cheon.jpg?itok=LCgFijiw)
Hayoung Cheon
[email protected]
![Varad Vivek Deolankar](/sites/default/files/styles/max_900x900/public/media/images/2023/06/_Varad-Deolankar.jpg?itok=nMUSB8FU)
Varad Vivek Deolankar
[email protected]
![Aishwarya Joshi](/sites/default/files/styles/max_900x900/public/media/images/2023/06/Aishwarya-Joshi.jpg?itok=odOlJprM)
Aishwarya Joshi
[email protected]
![Jamie Lee](/sites/default/files/styles/max_900x900/public/media/images/2023/10/Jamie-Lee.jpg?itok=vb5KU9UN)
Jamie Lee
[email protected]
![Yiqi Li](/sites/default/files/styles/max_900x900/public/media/images/2023/06/YIQI-LI.jpg?itok=lLvEcX0E)
Yiqi Li
[email protected]
![Yu Song](/sites/default/files/styles/max_900x900/public/media/images/2023/06/Yu-Song.jpg?itok=7LsJAHrm)
Yu Song
[email protected]
![no-photo available](/sites/default/files/styles/max_900x900/public/media/images/2023/06/no-photo.jpg?itok=TYJ1UJqP)
Prativa Subedi
[email protected]
![Zetao Wang](/sites/default/files/styles/max_900x900/public/media/images/2023/10/Zetao-Wang.jpg?itok=WUM4U_p5)
Zetao Wang
[email protected]
![Celeste Yi](/sites/default/files/styles/max_900x900/public/media/images/2024/03/celeste-yi.jpg?itok=6Q8PmDZq)
Celeste Yi
[email protected]
![no-photo available](/sites/default/files/styles/max_900x900/public/media/images/2023/06/no-photo.jpg?itok=TYJ1UJqP)
Xinyuan Zhang
[email protected]