Action-Based Learning Projects:
MAP & Consulting Studio
![](/sites/default/files/styles/max_325x325/public/images/map_logos/butterball.png?itok=VcP27CXv)
Grand Rapids, MI, USA
![](/sites/default/files/images/map_logos/butterball.png)
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
![Blumar S.A.](/sites/default/files/styles/max_325x325/public/images/map_logos/blumar_0.jpg?itok=j5YkgJ5c)
Boston, MA; Tacahuano, Chile; Quellon, Chile; Seattle, WA; Rochester, NY; Dallas, TX; Grand Rapids, MI