The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Create a strategic plan to implement a consumer engagement business model

Devise a new organization model for CBRE's Facility Management Sourcing Team.

Create alternative pricing models for cloud services offerings

Provide a 3-year strategic marketing plan and branding strategy.

Conduct a feasibility study for the creation of a coffee shop in an existing small concert venue/community center in downtown Ann Arbor.