Develop a go-to-market strategy for our product expansion into pathology in the U.S.

Conduct a feasibility study for the creation of a coffee shop in an existing small concert venue/community center in downtown Ann Arbor.

Develop a marketing plan to position CosmeticRx as the leader cosmetic telehealth

Develop a comprehensive marketing strategy for industrial/warehouse development.

Develop an updated business model /capital structure for this niche Los Angeles based film & tv production company to best profit from the rapidly changing media landscape and its growing need for diversity focused programming

Develop a 3 year digital marketing strategy and budget for paid and organic social media and search.

Develop a business operating plan for a new multi-use cooperative building venture.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.