Action-Based Learning Projects:
MAP & Consulting Studio
Dearborn, MI
Dearborn, MI
2025
Weekend MBA MAP
Brand Positioning and Communication
The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.
Faculty Advisors
Amritapuri, Clappana
Amritapuri, Clappana
2024
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a strategic study on boosting the income of local Indian women seaweed cultivators by diversifying seaweed added-value products in a market dominated by large industries. Focus on outcome with medium-low level of implementation complexity.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
MSCM Consulting Studio
Supply Chain Optimization
Develop an asset and needs map related to hydrogen and logistics infrastructure in the US and Canada. Use findings to create recommendations to direct governmental investments that will accelerate market deployment of decarbonization technologies.
Faculty Advisors