Action-Based Learning Projects:
MAP & Consulting Studio
![](/sites/default/files/styles/max_325x325/public/images/map_logos/tiaa.png?itok=X5kewSQ_)
Ann Arbor, MI, USA
![](/sites/default/files/images/map_logos/tiaa.png)
Ann Arbor, MI, USA
2023
MM Consulting Studio
Customer Experience Enhancements
Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.
Faculty Advisors
![Tata Consultancy Services](/sites/default/files/styles/max_325x325/public/images/map_logos/tata.jpg?itok=B1zoYG6g)
New York, NY
![Tata Consultancy Services](/sites/default/files/images/map_logos/tata.jpg)
New York, NY
2022
Weekend MBA MAP
Go-To-Market Strategy
Develop and deliver a comprehensive recommendation that defines a new strategic offering for sustainability consulting services including (1) market opportunity, (2) competitive insights, (3) defined scope of services, and (4) end-to-end business case for the offering launch.
Faculty Advisors
Sao Paulo, Brazil, Fortaleza, Brazil
Sao Paulo, Brazil, Fortaleza, Brazil
2014
Full-Time MBA MAP
Perform a landscape assessment of consumer goods products to determine greatest growth potential.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors