Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Supply Chain Optimization
MDining has recently developed and instituted new sustainable procurement purchasing standards and guidelines. With new procurement standards being implemented, there is a need to develop a strategy for implementation and execution, tracking and oversight system that procurement staff can use to measure the effectiveness and impact of these standards (process rollout planning).
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Create a business case for Mcity’s “Depot Autonomy” project, which would provide a cost-effective means for vehicles to operate autonomously once they enter a suitably-equipped warehouse or loading yard (eg- Amazon, FedEx, …).
Faculty Advisors
Hanover, PA, USA
Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
Orlando, FL
Orlando, FL
2025
Full-Time MBA MAP
Market Analysis and Assessment
USTA's mission is to grow tennis to inspire healthier people and communities everywhere. By conducting industry analysis and recommending a go-to-market strategy, this project will help us grow our impact and expand reach outside of traditional tennis players. We are aiming to introduce and engage new players not historically participating into our sport by bringing tennis closer to them in the form of Cardio Tennis.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Strategic Roadmapping
Analyze the current banquet and event industry, with a specific focus on opportunities for the two UM Golf Courses, as well as pricing models, and formulate recommendations based on your findings.
Faculty Advisors