Action-Based Learning Projects:
MAP & Consulting Studio
![BASF](/sites/default/files/styles/max_325x325/public/images/map_logos/basf_0.jpg?itok=FHAR6tF2)
Rochester Hills, MI
![BASF](/sites/default/files/images/map_logos/basf_0.jpg)
Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/gynica.png?itok=xf1h5M2c)
Tel Aviv Israel
![](/sites/default/files/images/map_logos/gynica.png)
Tel Aviv Israel
2023
Full-Time MBA MAP
Go-To-Market Strategy
Perform a US market analysis, develop US market entry and penetration strategy recommendations, and formulate a three-year plan for Gynica’s product pipeline in the Pharma & Non-Pharma Menopause symptoms space
Faculty Advisors
Mumbai, India
Mumbai, India
2014
Full-Time MBA MAP
Evaluate and build a comprehensive digital banking proposition for a specific target market.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors