Course Name Number Term Credit Hrs
EMBA 630 Spring 23 +1 3 hours
Strategic Marketing Planning: This course is designed to provide an in-depth, "hands-on" learning experience in marketing strategy, planning and analysis.
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Spring 24
WMBA 601 Spring 24 +1 2.25 hours
Strategic Marketing Planning --- Strategic Market Planning ? This course is designed to provide an in-depth, "hands-on" learning experience in marketing strategy, planning and analysis.
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Winter 24
EMBA 654 Fall 23 +2 1.5 hours
Strategic Marketing for the Digital Age --- Rise above the crowd.
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Fall 24
Winter 24
MKT 601 Winter 24 (A) 2.25 hours
Strategic Market Planning --- This course focuses on the critical questions for any market-driven entity: which markets and customers to serve, what function to provide, and the means to achieve compe
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MKT 898 Winter 24 (B) 1.5 hours
Special Topics in Marketing (Behavior) --- This Doctoral-level course covers special areas of current research in Marketing that draw on fundamental research from social and cognitive psychology or ot
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MKT 899 Winter 24 (A) 1.5 hours
Special Topics in Marketing: Quantitative --- This Doctoral-level course covers special areas of current research in Marketing that draw on the tools and techniques of microeconomics, econometrics, mu
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MKT 409 Fall 23 +2 3 hours
Social Media Marketing --- Social media technologies are continuously transforming the way in which consumers interact with each other and firms.
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Fall 24
Winter 24
MKT 312 Fall 23 +2 3 hours
Retail Marketing Management --- This course will familiarize students with principles of sales and marketing in a business to consumer space.
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Fall 24
Winter 24
FIN 403 Winter 24 (A) 3 hours
Real Estate Fund II --- The purpose of this course is to provide students with an opportunity to discover, evaluate and make real-estate investments.
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FIN 703 Winter 24 (A) 3 hours
Real Estate Fund II --- The purpose of this course is to provide MBA students with an opportunity to discover, evaluate and make real-estate investments.
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MKT 897 Fall 23 (B) +1 1.5 hours
Quantitative Research in Marketing --- This Doctoral-level course covers current research in Marketing that utilizes the tools and techniques of microeconomics, econometrics, multivariate statistics,
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Fall 24 (B)
ES 414 Winter 24 3 hours
Capstone Entrepreneurship Practicum --- The Practicum enables students to gain first-hand entrepreneurial experience within a structured, supportive context.
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MKT 470 Winter 24 3 hours
Capstone - Social and Environmental Responsibility and Marketing --- This course will cover interactions between society and marketing and marketing's role and responsibility (in both environmental an
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MKT 608 Fall 23 +1 2.25 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 24 (B)
MKT 408 Fall 23 +1 1.5 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 24 (B)
BL 510 Fall 23 (A) +1 2.25 hours
Negotiation and Dispute Resolution ---The ability to negotiate effectively is essential to business success.
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Fall 24 (A)
BL 410 Fall 23 (A) +1 1.5 hours
Negotiation and Dispute Resolution --- The ability to negotiate effectively is essential to business success.
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Fall 24 (B)
BA 553 Winter 24 (B) 7.5 hours
Multidisciplinary Action Projects (MAP) --- MAP is a field study program in which teams of students apply structured problem solving techniques to analyze multidisciplinary business problems or opport
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MKT 618 Fall 23 (B) +1 2.25 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowl
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Fall 24 (B)
MKT 718 Winter 24 (B) 2.25 hours
Marketing Research and Analytics --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowledge base and tools to gather informa
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MKT 300 Fall 23 +2 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Fall 24
Winter 24
MKT 503 Fall 23 (B) +1 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Fall 24 (B)
WMBA 504 Spring 23 +1 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Spring 24
MKT 557 Fall 23 (A) +1 2.25 hours
Marketing Management --- Marketing management is a complex business function which requires both knowledge and skill in strategy formulation and implementation.
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Fall 24 (A)
MKT 591 Winter 24 (B) 2.25 hours
Marketing Management --- This is a management-oriented course designed to improve students' business analysis skills and decision-making abilities.
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