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Course Name Numbersort desc Term Credit Hrs
Strategic Brand Management MKT 603 Fall 23 (A) +1 2.25 hours
Strategic Brand Management --- In almost every industry, strong brands sell more, earn more, and last longer.
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Winter 23 (B)
Pricing Analytics and Strategy MKT 608 Fall 23 3 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Marketing Research Design and Analysis MKT 618 Fall 23 (B) 2.25 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowl
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New Product and Innovation Management MKT 625 Fall 23 (B) 2.25 hours
New Product and Innovation Management --- Innovation and development of new products and services are essential for the success of any organization.
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Marketing Engineering and Analytics MKT 630 Winter 23 (B) 2.25 hours
Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs an
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Global Supply Chain Management MKT 640 Fall 23 (A) +1 2.25 hours
Global Supply Chain Management --- Supply chain is the central nervous system of the global economy. Supply chain consists of all activities involved in fulfilling a customer request.
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Winter 23 (A)
Digital Marketing: Applications and Analytics MKT 642 Winter 23 (A) 2.25 hours
Marketing Strategy for the Digital Age --- The digital revolution of the last twenty years has changed the nature of business in a very fundamental sense.
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Seminar in Marketing Management MKT 718 Winter 23 (B) 2.25 hours
Go-to-Market Analytics --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowledge base and tools to gather information from
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Digital Marketing MKT 722 Spring/Summer 23 2.25 hours
Digital Marketing --- "Digital" has become one of the most important issues in business today -- requiring new skills and capabilities from the entire workforce to compete in the market.
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Independent Study Project MKT 750 Fall 23 +4 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to graduate business students in good academic standing.
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Spring 23
Spring/Summer 23
Summer 23
Winter 23
Behavioral Research in Marketing MKT 896 Fall 23 (A) 1.5 hours
Behavior Research in Marketing --- This Doctoral-level course covers current research in Marketing that draws on fundamental research from social and cognitive psychology or other relevant source disc
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Quantitative Research in Marketing MKT 897 Fall 23 (B) 1.5 hours
Quantitative Research in Marketing --- This Doctoral-level course covers current research in Marketing that utilizes the tools and techniques of microeconomics, econometrics, multivariate statistics,
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Special Topics in Marketing (Behavior) MKT 898 Winter 23 (A) 1.5 hours
Special Topics in Marketing (Behavior) --- This Doctoral-level course covers special areas of current research in Marketing that draw on fundamental research from social and cognitive psychology or ot
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Special Topics in Marketing (Quantitative) MKT 899 Winter 23 (B) 1.5 hours
Special Topics in Marketing: Quantitative --- This Doctoral-level course covers special areas of current research in Marketing that draw on the tools and techniques of microeconomics, econometrics, mu
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Special Research for Doctoral Applicants & Candidates MKT 900 Fall 23 +4 1 - 6 hours
Special Research for Doctoral Applicants & Candidates --- Individual Research projects for Doctoral Applicants and Candidates are available. See faculty in your area of interest.


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Spring 23
Spring/Summer 23
Summer 23
Winter 23
Dissertation - Precandidacy MKT 990 Fall 23 +4 1 - 8 hours
Dissertation - Precandidacy --- Dissertation research at the Precandidacy stage.


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Spring 23
Spring/Summer 23
Summer 23
Winter 23
Dissertation - Candidacy MKT 995 Fall 23 +4 4 - 8 hours
Dissertation - Candidacy --- Dissertation research at the candidacy stage.


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Spring 23
Spring/Summer 23
Summer 23
Winter 23
Behavioral Theory in Management MO 300 Fall 23 3 hours
Behavioral Theory in Management --- This course teaches students basic concepts in the behavioral sciences that can improve their abilities to lead and manage in organizations.
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Positively Leading People and Organizations MO 302 Fall 23 +1 3 hours
Positively Leading People and Organizations --- This course prepares you to lead high-performing, successful teams and organizations.
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Winter 23
Leading a Good Life MO 320 Fall 23 3 hours
Leading a Good Life --- Leading a good life is perhaps the most fundamental endeavor of humankind.
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Managing Professional Relationships MO 324 Winter 23 3 hours
Leading Yourself and Managing Your Personal Relationships ---Effective leadership involves mastering two inextricably linked capacities: leading yourself and managing others.
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InterMission - An Action-Learning Expedition MO 330 Winter 23 3 hours
InterMissions - An Action-Learning Expedition --- InterMission is a self leadership course for students adrift in a sea of expectations who are exceptional at fulfilling goals set by others but find t
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Advancing Diversity, Equity, and Inclusion (DEI) in Business and Beyond MO 350 Winter 23 (B) 1.5 hours
Advancing Diversity, Equity, and Inclusion (DEI) in Business and Beyond --- The importance of diversity, equity, and inclusion (DEI) in society and organizations has become more critical in recent yea
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Magnify: The Science and Practice of Flourishing at Work and Beyond MO 355 Spring/Summer 23 6 hours
Magnify: The Science and Practice of Flourishing at Work and Beyond --- This intensive course is designed to prepare undergraduates to understand and lead teams and organizations where people flourish
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Independent Study Project MO 399 Fall 23 +4 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to juniors and seniors in good academic standing.
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Spring 23
Spring/Summer 23
Summer 23
Winter 23

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