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Course Name Numbersort desc Term Credit Hrs
Retail Marketing Management MKT 312 Fall 21 +3 3 hours
Retail Marketing Management --- This course will familiarize students with principles of sales and marketing in a business to consumer space.
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Fall 22
Winter 21
Winter 22
Consumer Behavior MKT 313 Fall 21 +4 3 hours
Consumer Behavior --- Formulation of appropriate and effective marketing strategies must begin with a clean and accurate understanding of consumers.
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Fall 22
Spring/Summer 21
Winter 21
Winter 22
Business to Business and Industrial Marketing MKT 314 Fall 21 (B) +1 3 hours
Business to Business and Industrial Marketing --- This course introduces students to the challenges and complexities of business to business and industrial marketing.
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Fall 22
International Marketing MKT 315 Winter 21 +1 3 hours
International Marketing --- The course focuses on problems of marketing across national borders, marketing within foreign countries and the coordination of global marketing.
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Winter 22
Digital Marketing MKT 322 Winter 21 (A) +1 1.5 hours
Digital Marketing --- Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets.
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Winter 22 (A)
Digital Analytics MKT 323 Winter 21 (B) +1 1.5 hours
Digital Analytics --- The media (non-creative) discipline of advertising has been completely transformed in the data rich digital era of the past decade.
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Winter 22 (B)
Independent Study Project MKT 399 Fall 21 +9 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to juniors and seniors in good academic standing.
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Fall 22
Spring 21
Spring 22
Spring/Summer 21
Spring/Summer 22
Summer 21
Summer 22
Winter 21
Winter 22
Brand Management MKT 403 Fall 21 (A) +1 1.5 hours
Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity".
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Fall 22 (B)
Designing Persuasive Communication MKT 407 Fall 22 +2 3 hours
Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copy
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Winter 21
Winter 22
Pricing Analytics and Strategy MKT 408 Fall 21 +1 3 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 22
Social Media Marketing MKT 409 Fall 21 +3 3 hours
Social Media Marketing --- Social media technologies are continuously transforming the way in which consumers interact with each other and firms.
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Fall 22
Winter 21
Winter 22
Advertising Management MKT 411 Fall 21 (B) +1 1.5 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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Fall 22 (A)
Marketing Analytics MKT 418 Fall 21 +1 3 hours
Marketing Research and Analytics: Linking Data to Businss Decisions --- This course focuses on managing the marketing research process, which provides information as an input to marketing decision-ma
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Fall 22
New Product & Innovation Management MKT 425 Winter 21 3 hours
New Product and Innovation Management --- This course is designed to focus on the new product development process which is key to the success of any organization.
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Customer Analytics MKT 426 Winter 21 (A) +1 1.5 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
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Winter 22 (A)
Strategic Marketing for Product and Brand Managers MKT 430 Winter 21 +1 3 hours
Capstone - Strategic Marketing for Product and Brand Managers --- This is the capstone marketing course at the Ross School of Business.
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Winter 22
Customer Experience Value Creation MKT 450 Fall 21 (B) +1 1.5 hours
Customer Experience Value Creation --- In their acclaimed book, The Future of Competition (2004), Ross School Profs. C. K.
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Winter 21 (A)
Marketing Management MKT 501 Winter 21 3 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Marketing Management MKT 503 Fall 21 (B) +1 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Fall 22 (B)
Marketing Management MKT 533 Fall 21 (A) +2 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Fall 22 (A)
Spring/Summer 22
Marketing Management MKT 557 Fall 22 (A) +1 2.25 hours
Marketing Management --- Marketing management is a complex business function which requires both knowledge and skill in strategy formulation and implementation.
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Summer 21
Marketing Management MKT 591 Spring 22 +1 2.25 hours
Marketing Management --- This is a management-oriented course designed to improve students' business analysis skills and decision-making abilities.
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Winter 21 (B)
Strategic Market Planning MKT 601 Fall 21 (A) 2.25 hours
Strategic Market Planning --- This course focuses on the critical questions for any market-driven entity: which markets and customers to serve, what function to provide, and the means to achieve compe
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Strategic Brand Management MKT 603 Fall 21 (A) +5 2.25 hours
Strategic Brand Management --- In almost every industry, strong brands sell more, earn more, and last longer.
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Fall 21 (B)
Fall 22 (A)
Winter 21 (A)
Winter 21 (B)
Winter 22 (B)
Pricing Analytics and Strategy MKT 608 Fall 21 +2 3 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 22
Winter 21 (B)

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