| Course Name Sort descending | Number | Term | Credit Hrs |
|---|---|---|---|
| Marketing Management | MKT 533 | Spring/Summer 23 +3 | 2.25 hours |
| Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives Learn more |
More Terms: Fall 23 (A) Spring/Summer 24 Fall 24 (A) |
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| Marketing Management | MKT 302 | Spring/Summer 23 +3 | 3 hours |
| Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Learn more |
More Terms: Fall 23 Fall 24 Winter 24 |
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| Marketing Management | MKT 300 | Fall 23 +2 | 3 hours |
| Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Learn more |
More Terms: Fall 24 Winter 24 |
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| Marketing Research and Analytics | MKT 718 | Winter 24 (B) | 2.25 hours |
| Marketing Research and Analytics --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowledge base and tools to gather informa Learn more |
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| Marketing Research Design and Analysis | MKT 618 | Fall 23 (B) +1 | 2.25 hours |
| Marketing Research and Analytics: Linking Data to Business Decisions --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowl Learn more |
More Terms: Fall 24 (B) |
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| New Product & Innovation Management | MKT 425 | Winter 24 | 3 hours |
| New Product and Innovation Management --- This course is designed to focus on the new product development process which is key to the success of any organization. Learn more |
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| New Product and Innovation Management | MKT 625 | Fall 23 (B) +1 | 2.25 hours |
| New Product and Innovation Management --- Innovation and development of new products and services are essential for the success of any organization. Learn more |
More Terms: Fall 24 (B) |
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| Pricing Analytics and Strategy | MKT 608 | Fall 23 +1 | 2.25 hours |
| Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing. Learn more |
More Terms: Fall 24 (B) |
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| Pricing Analytics and Strategy | MKT 408 | Fall 23 +1 | 1.5 hours |
| Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing. Learn more |
More Terms: Fall 24 (B) |
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| Professional Capstone - Social and Environmental Responsibility and Marketing | MKT 470 | Winter 24 | 3 hours |
| Capstone - Social and Environmental Responsibility and Marketing --- This course will cover interactions between society and marketing and marketing's role and responsibility (in both environmental an Learn more |
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| Quantitative Research in Marketing | MKT 897 | Fall 23 (B) +1 | 1.5 hours |
| Quantitative Research in Marketing --- This Doctoral-level course covers current research in Marketing that utilizes the tools and techniques of microeconomics, econometrics, multivariate statistics, Learn more |
More Terms: Fall 24 (B) |
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| Retail Marketing Management | MKT 312 | Fall 23 +2 | 3 hours |
| Retail Marketing Management --- This course will familiarize students with principles of sales and marketing in a business to consumer space. Learn more |
More Terms: Fall 24 Winter 24 |
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| Retail Strategy | MKT 612 | Fall 24 (A) | 2.25 hours |
| Retail Strategy --- This course entails getting your product to the right consumers, is a fundamental aspect of any business. Learn more |
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| Social Media Marketing | MKT 409 | Fall 23 +2 | 3 hours |
| Social Media Marketing --- Social media technologies are continuously transforming the way in which consumers interact with each other and firms. Learn more |
More Terms: Fall 24 Winter 24 |
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| Special Research for Doctoral Applicants & Candidates | MKT 900 | Spring 23 +8 | 1 - 6 hours |
| Special Research for Doctoral Applicants & Candidates --- Individual Research projects for Doctoral Applicants and Candidates are available. See faculty in your area of interest. Learn more |
More Terms: Spring/Summer 23 Summer 23 Fall 23 Spring 24 Spring/Summer 24 Summer 24 Fall 24 Winter 24 |
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| Special Topics in Marketing (Quantitative) | MKT 899 | Winter 24 (A) | 1.5 hours |
| Special Topics in Marketing: Quantitative --- This Doctoral-level course covers special areas of current research in Marketing that draw on the tools and techniques of microeconomics, econometrics, mu Learn more |
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| Special Topics in Marketing (Behavior) | MKT 898 | Winter 24 (B) | 1.5 hours |
| Special Topics in Marketing (Behavior) --- This Doctoral-level course covers special areas of current research in Marketing that draw on fundamental research from social and cognitive psychology or ot Learn more |
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| Strategic Brand Management | MKT 603 | Fall 23 (A) +2 | 2.25 hours |
| Strategic Brand Management --- In almost every industry, strong brands sell more, earn more, and last longer. Learn more |
More Terms: Fall 24 (A) Winter 24 (B) |
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| Strategic Market Planning | MKT 601 | Winter 24 (A) | 2.25 hours |
| Strategic Market Planning --- This course focuses on the critical questions for any market-driven entity: which markets and customers to serve, what function to provide, and the means to achieve compe Learn more |
