Course Name Number Term Credit Hrs
MKT 302 Fall 26 +1 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Winter 26
MKT 503 Fall 26 (B) 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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MKT 533 Spring/Summer 26 +1 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Fall 26 (A)
MKT 718 Winter 26 (A) 2.25 hours
Marketing Research and Analytics --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowledge base and tools to gather informa
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MKT 618 Fall 26 (B) 2.25 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- This course introduces students to the full process of marketing research and analytics, emphasizing how the use of data and a
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MKT 625 Fall 26 (B) 2.25 hours
New Product and Innovation Management --- Innovation and development of new products and services are essential for the success of any organization.
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MKT 425 Winter 26 3 hours
New Products and Innovation Management (with AI) --- This course is designed to focus on ideating, designing, developing, and delivering new offerings.
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MKT 407 Fall 26 +1 3 hours
Power of Persuasion: Developing Creative Content and Campaign Strategy --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and
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Winter 26
MKT 608 Fall 26 (B) 2.25 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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MKT 609 Winter 26 (B) 1.5 hours
Pricing Strategy --- Many companies create great value for their customers, but fail to capture that value in their earnings.
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MKT 470 Winter 26 3 hours
Capstone - Social and Environmental Responsibility and Marketing --- This course will cover interactions between society and marketing and marketing's role and responsibility (in both environmental an
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MKT 312 Fall 26 +1 3 hours
Retail Marketing Management --- This course will familiarize students with principles of sales and marketing in a business to consumer space.
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Winter 26
MKT 612 Fall 26 (A) 2.25 hours
Retail Strategy --- This course entails getting your product to the right consumers, is a fundamental aspect of any business.
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MKT 409 Fall 26 +1 3 hours
Social Media Marketing --- Social media technologies are continuously transforming the way in which consumers interact with each other and firms.
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Winter 26
MKT 900 Spring 26 +4 1 - 6 hours
Special Research for Doctoral Applicants & Candidates --- Individual Research projects for Doctoral Applicants and Candidates are available. See faculty in your area of interest.


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Spring/Summer 26
Summer 26
Fall 26
Winter 26
MKT 899 Winter 26 (A) 1.5 hours
Special Topics in Marketing: Quantitative --- This Doctoral-level course covers special areas of current research in Marketing that draw on the tools and techniques of microeconomics, econometrics, mu
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MKT 898 Fall 26 (B) +1 1.5 hours
Special Topics in Marketing (Behavior) --- This Doctoral-level course covers special areas of current research in Marketing that draw on fundamental research from social and cognitive psychology or ot
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Winter 26 (B)
MKT 603 Fall 26 (A) +1 2.25 hours
Strategic Brand Management --- In almost every industry, strong brands sell more, earn more, and last longer.
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Winter 26 (B)
MKT 601 Winter 26 (A) 2.25 hours
Strategic Market Planning --- This course focuses on the critical questions for any market-driven entity: which markets and customers to serve, what function to provide, and the means to achieve compe
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