Course Name Number Term Credit Hrs
MKT 418 Winter 24 3 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowl
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MKT 630 Winter 24 (B) 2.25 hours
Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs an
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MKT 300 Fall 23 +2 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Fall 24
Winter 24
MKT 503 Fall 23 (B) +1 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Fall 24 (B)
WMBA 504 Spring 23 +1 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Spring 24
MKT 557 Fall 23 (A) +1 2.25 hours
Marketing Management --- Marketing management is a complex business function which requires both knowledge and skill in strategy formulation and implementation.
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Fall 24 (A)
MKT 591 Winter 24 (B) 2.25 hours
Marketing Management --- This is a management-oriented course designed to improve students' business analysis skills and decision-making abilities.
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MKT 302 Spring/Summer 23 +3 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Fall 23
Fall 24
Winter 24
MKT 533 Spring/Summer 23 +3 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Fall 23 (A)
Spring/Summer 24
Fall 24 (A)
MKT 718 Winter 24 (B) 2.25 hours
Marketing Research and Analytics --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowledge base and tools to gather informa
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MKT 618 Fall 23 (B) +1 2.25 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowl
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Fall 24 (B)
EMBA 615 Winter 24 1.5 hours
Measurement and Control of Organizational Performance --- This course deals with decision-making in organizations, where the decisions involve the generation, analysis, or use of financial information
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STRATEGY 682 Winter 24 (B) 2.25 hours
Mergers, Acquisitions and Corporate Development --- Mergers and acquisitions can provide opportunities for value creation, value destruction and value appropriation.
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STRATEGY 444 Winter 24 (A) 2.25 hours
Mergers, Acquisitions and Corporate Development --- The aim of this course is to offer BBA students a structured approach and toolkit to handle M&A opportunities and issues ranging from the initia
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WMBA 627 Winter 24 2.25 hours
Mergers, Acquisitions and Corporate Development --- This course will study the theory and practice of business alliances. Alliances among businesses are fundamental necessity of corporate strategy.
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ES 401 Winter 24 3 hours
Michigan Blue Venture Fund --- This action-based learning course introduces undergraduate students to practical and conceptual issues, tools, and skills they need in order to be a successful early-sta
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FIN 701 Fall 23 (B) +2 3 hours
Michigan Climate Venture --- This is a University-wide year-long program with a central action-learning-based (ABL) component in the form of a Fund focused on investing in and supporting startups aimi
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Fall 24 (B)
Winter 24 (A)
WMBA 510 Winter 24 6 hours
Multidisciplinary Action Projects (MAP) --- MAP is a field study program in which teams of students apply structured problem solving techniques to analyze multidisciplinary business problems or opport
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BA 553 Winter 24 (B) 7.5 hours
Multidisciplinary Action Projects (MAP) --- MAP is a field study program in which teams of students apply structured problem solving techniques to analyze multidisciplinary business problems or opport
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MO 603 Fall 23 (B) +1 2.25 hours
Navigating Change: Skills and Strategies for Consultants and Managers --- Change is everywhere but change efforts often fail.
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Fall 24 (B)
BL 510 Fall 23 (A) +1 2.25 hours
Negotiation and Dispute Resolution ---The ability to negotiate effectively is essential to business success.
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Fall 24 (A)
BL 410 Fall 23 (A) +1 1.5 hours
Negotiation and Dispute Resolution --- The ability to negotiate effectively is essential to business success.
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Fall 24 (B)
MO 412 Winter 24 3 hours
Negotiation Strategy --- Business leaders need persuasive negotiation strategies to explore opportunities, engage in conversations with relevant experts and stakeholders, identify challenges, and ambi
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EMBA 634 Fall 23 +1 1.5 hours
Negotiations: This course is premised on the fact that while a manager needs analytical skills to discover optimal solutions to business problems, a broad array of negotiation skills is needed to imp
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Fall 24
WMBA 621 Winter 24 2.25 hours
New Age of Innovation --- This course introduces students to the emerging nature of competition and the critical capabilities that firms need to build to thrive in this environment.
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