Determine trends to inspire Brand Communications campaigns and a campaign evaluation process.

Identify key trends shaping the growth of ?isruptor" beauty brands and make recommendations for how HCP can strategically respond to this rapidly growing market opportunity.

Create a marketing and e-commerce strategy to expand its traditional customer base.

In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.

Craft a strategic vision and recommend specific digital tools and solutions to provide a more personalized customer experience.

Conduct a situation analysis that outlines Ford Credit's approach to the autonomous vehicle (AV) ecosystem.

Develop a go-to-market strategy for expanding this early childhood education organization into foreign markets and recommend strategies for maintaining brand quality in those markets.

Develop a go-to-market strategy for expanding this early childhood education organization into foreign markets and recommend strategies for maintaining brand quality in those markets.

Create a strategy to enter the Metals 3D printing eco-system market.