Action-Based Learning Projects:
MAP & Consulting Studio
Milan, Italy
Boston, MA; Tacahuano, Chile; Quellon, Chile; Seattle, WA; Rochester, NY; Dallas, TX; Grand Rapids, MI
Detroit, MI, USA
Louisville, KY, USA
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
Rochester Hills, MI
Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors