Action-Based Learning Projects:
MAP & Consulting Studio
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
Grand Rapids, MI
Grand Rapids, MI
2024
BBA Capstone
Market Analysis and Assessment
Analyze unmet need states & segment opportunities to determine whether there’s a fit for Butterball Farms to sell products to the B2B Beverage market. If a fit exists, then develop a high-level, Go-To-Market plan.
Faculty Advisors
Haifa, Isreal
Haifa, Isreal
2023
Executive MBA MAP
Go-To-Market Strategy
Outline the market attractiveness of a non-woven fabric with nanofiber coating, identity the key market segments and use cases for three main applications of the fabric, and provide recommendations for market strategies, launch sequence, timing, and action plan for the product.
Faculty Advisors