Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Develop detailed customer personas for relevant stakeholders in Effectiv's three key verticals—Banks, Credit Unions, and Fintech companies—to help drive Effectiv's messaging, positioning, and targeted marketing campaigns.
Faculty Advisors
Southfield, MI
Southfield, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
The artificial intelligence revolution has data centers popping up everywhere. With the grid not having enough capacity to support the power requirements for data centers, simple economics says that the levelized cost of energy will increase. How will quantum computing start taking some of the compute from traditional cloud? How will the overall carbon footprint come down due to quantum, given its significant cooling costs? What will the model of data centers look like in the future?
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Strategic Roadmapping
Continue last year’s project work and create a transformational riverfront between the Medical and North Campuses. Add new walkable/bikeable transit connections, placemaking retail, & affordable/middle income and market rate housing.
Faculty Advisors
Chicago, IL, USA
Chicago, IL, USA
2023
Full-Time MBA MAP
Customer Experience Enhancements
Evaluate both the efficacy of a long-standing Customer Loyalty Score to predict resident behaviors and factors driving customer loyalty, and propose improved metrics to drive favorable resident behaviors
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Analyze competitors' products and marketing strategies to identify gaps and opportunities for differentiation. Define a clear strategic direction for Effectiv, and build a messaging & positioning framework based on findings.
Faculty Advisors