Enhance rural linkages aligned to emerging needs leveraging the e-Choupal initiative.

Create a clear and dynamic brand management plan to integrate newly acquired brands within the Impro group and to portray the Impro brand globally across nine market segments.

Create a strategy for mechanizing critical farm operations at small- and medium-sized farms leveraging ITC's e-choupal network for improved productivity and sustainability of farm incomes.

Project coordinated in partnership with the William Davidson Institute.

Provide a growth strategy for Impro’s aerospace business in North America.