Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Typically, cardiac implantable electronic devices (pacemakers, implantable cardioverter-defibrillators, implantable loop recorders, and cardiac resynchronization therapy devices) are implanted in hospitals, surgery centers, or office-based electrophysiology labs. Often, a company representative from the device manufacturer attends the implant procedure in-person to provide technical support and expertise, assist the medical team with device programming and troubleshooting, and ensure the device is properly configured for the patient's needs while adhering to clinical and safety standards.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Champaign, IL
Champaign, IL
2025
BBA Capstone
Strategic Roadmapping
Develop a comprehensive project to support LeaderShape in creating a strategic plan that aligns its mission with long-term growth, enhances program impact, and strengthens operational efficiency, ensuring the organization can continue empowering young leaders effectively.
Faculty Advisors
San Antonio, TX;Cleveland, OH
San Antonio, TX;Cleveland, OH
2018
Full-Time MBA MAP
Develop a set of strategies and processes that will help The NRP Group effectively collect and analyze data on the outcomes of supportive services at affordable housing developments across the country in order to improve supportive services throughout the industry.
Faculty Advisors
Bali
Bali
2024
Full-Time MBA MAP
Supply Chain Optimization
Develop the full supply chain management—with process steps, leadtime and budgeting and implementation framework—for the next 1-3 years, build a scorecard assessment for key stakeholders to guide future partnerships, and create impact measurement tracking system.
Faculty Advisors