Action-Based Learning Projects:
MAP & Consulting Studio
Hanover, PA
Hanover, PA
2022
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
2024
Full-Time MBA MAP
Strategic Roadmapping
Research and identify the specific needs and pain points of COPD patients and healthcare providers in managing the disease, create a comprehensive business model, develop a persuasive business case and pitch, and formulate a three-year market entry action plan.
Faculty Advisors
Detroit, MI
Detroit, MI
2022
MSCM Consulting Studio
Supply Chain Optimization
Evaluate current southeast U.S. distribution network. Assess all potential solutions to increase efficiency in servicing the current customer base, with a focus on increasing truck driving colleague retention.
Faculty Advisors