The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Draft a business plan aimed at doubling revenue for health prevention exams unit.

Craft a post-merger integration plan for Aotecar​ focused on an effective and efficient use of resources, which will allow Aotecar​ to achieve its strategic goals.

Devise a three-year strategic plan to sustain growth and raise local and international funds.

Formulate a strategic corporate plan for Depression Centers to partner with corporations in addressing depression in the workplace.

Develop a global footprint optimization plan.

Develop strategic priorities to support sustainable membership growth and market leadership.