Action-Based Learning Projects:
MAP & Consulting Studio
Midland, MI
Virtual
Patna, India, Jaipur, India, Lucknow, India, Delhi, India
Minneapolis, MN
Ann Arbor, MI, USA
Providence, RI
Chicago, IL
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
MM Consulting Studio
Customer Experience Enhancements
Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.
Faculty Advisors
Detroit, MI, USA
Troy, MI and Tel Aviv, Israel
Dearborn, MI
Dearborn, MI
2025
Weekend MBA MAP
Brand Positioning and Communication
The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.
Faculty Advisors
San Francisco, CA
Chennai India
Chennai India
2023
Full-Time MBA MAP
Go-To-Market Strategy
Research BOTH Digital Vaccines and the category defining life science market opportunity AND protocols and Dvx SCHOOL K-12 Curriculum in India. Validate and test GTM assumptions/strategies based to optimize commercialization.
Faculty Advisors
Glendale, CA
