Action-Based Learning Projects:
MAP & Consulting Studio
![](/sites/default/files/styles/max_325x325/public/images/map_logos/butterball.png?itok=VcP27CXv)
Grand Rapids, MI, USA
![](/sites/default/files/images/map_logos/butterball.png)
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/dawn.png?itok=8qp56h_v)
Jackson, MI, USA
![](/sites/default/files/images/map_logos/dawn.png)
Jackson, MI, USA
2023
Online MBA
Market Analysis and Assessment
Analyze loyalty programs in the B2B, B2C, and B2B2C market and uncover best practices for starting loyalty program. Develop a business plan that will enable Dawn to create a loyalty program for e-commerce customers on par with the best in the industry.
Faculty Advisors