Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI, USA
San Jose, CA
Sao Paulo, Brazil
Washington, DC; Kingston, Jamaica and Hong Kong, China
Washington, DC; Kingston, Jamaica and Hong Kong, China
2017
Full-Time MBA MAP
Create a scalable, self-sustaining business model that can be implemented in key geographies around the world that aims to ensure plastics collected during beach cleanups are up-cycled into durable products.
Faculty Advisors
Redmond, WA
Phoenix, AZ; Reno and Las Vegas, NV; Nashville, TN; Washington, DC; Austin, TX; Detroit and Troy, MI
Phoenix, AZ; Reno and Las Vegas, NV; Nashville, TN; Washington, DC; Austin, TX; Detroit and Troy, MI
2017
Full-Time MBA MAP
Assess the current performance and competitive landscape and formulate a specific strategic plan to improve successful recruitment and retention of women and minority attorneys.
Faculty Advisors
Tainan, Taiwan
Tainan, Taiwan
2015
Global MBA MAP
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Faculty Advisors
Vietnam
Vietnam
2023
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors