Conduct market assessment to identify test markets for a new business model.

Design a comprehensive innovation-based growth plan for SoBe that refines its brand positioning and articulates a new marketing strategy.

Create five-year strategic and market plan that includes a U.S. market entry and penetration strategy. 

Devise a three-year strategic plan to sustain growth and raise local and international funds.

Define the competitive landscape and develop the PsiAN brand architecture.