PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.

Design a comprehensive innovation-based growth plan for SoBe that refines its brand positioning and articulates a new marketing strategy.

Conduct market assessment to identify test markets for a new business model.

Produce a financial plan that targets investment from corporations and individual donors by raising brand awareness and marketing programmatic successes.