Dihon Pharmaceuticals invited a team of students to aid in the company's mission of producing accessible, effective, valuable solutions in consumer healthcare. The Dihon team spent two weeks in China visiting the headquarters in Kunming, along with sites in Beijing. The team studied the market, compared regulations, and analyzed distribution channels around China, then returned to Ann Arbor to complete their analysis.

Develop a strategic plan, roadmap, and storytelling from proof-of-concept to national expansion.

Provide recommendations to optimize use of capital assets and human assets in new markets.

Develop an improved B2C strategy oriented toward increasing sales and the volume of Sentinel's freemium users.