Formulate a local marketing strategy and evaluate ROI on past and future marketing activation. Propose key recommendations for the Ann Arbor market moving forward.

Create a Market Assessment that describes “The Future of Dentistry” and develop a 6-8 year High-Level Strategic Innovation Plan.

Develop a business plan for a healthcare-specific recycling center.

Health Literacy Zambia (HLZ) is a volunteer-based grassroots organization in Zambia, Africa, that focuses on improving women’s and children’s health in rural areas with the focus being on the vulnerable/poorest people, and of course not segregating the vulnerable men in the community because we value inclusion and diversity.

We also focus on providing school necessities for the most vulnerable children and helping them get back to school because we believe in education for all.

The project’s goal is for the Ross team to collaborate with Health Literacy Zambia to formulate a detailed Brand Development plan and an enhanced communication and social media plan, with a three-year implementation roadmap to launch and execute.