Action-Based Learning Projects:
MAP & Consulting Studio
Jinja, Uganda
Grand Rapids, MI
Grand Rapids, MI
2024
BBA Capstone
Market Analysis and Assessment
Analyze unmet need states & segment opportunities to determine whether there’s a fit for Butterball Farms to sell products to the B2B Beverage market. If a fit exists, then develop a high-level, Go-To-Market plan.
Faculty Advisors
Milan, Italy
Joliet, IL, USA
Ixtacuixtla Mexico
Accra, Ghana
Accra, Ghana
2017
Full-Time MBA MAP
Conduct an in-depth investigation into the financial constraints and opportunities for private maternity homes in the rural regions of Ghana under the USAID-funded Saving Maternity Homes in Ghana, Innovate for Health project implemented by Banyan Global.
Faculty Advisors
Novi, MI
Corry, PA;Milwaukee, WI;Bristol, CT;Peabody, MA;Brecksville, OH;Plymouth, MI;Farmington, CT
Corry, PA;Milwaukee, WI;Bristol, CT;Peabody, MA;Brecksville, OH;Plymouth, MI;Farmington, CT
2018
Full-Time MBA MAP
Create a dynamic financial forecasting model that can be utilized across Barnes Industrial's diverse strategic business units to drive consistency, enhance understanding, and increase forecast accuracy.
Faculty Advisors
Rochester Hills, MI
Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors
Ann Arbor, MI, USA
Sao Paulo, Brazil and Rio de Janeiro, Brazil
