Action-Based Learning Projects:
MAP & Consulting Studio
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Grand Rapids, MI, USA
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Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
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Sao Paulo, Sao Paulo, Brazil
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Sao Paulo, Sao Paulo, Brazil
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a deep and detailed market analysis to define market positioning, including distribution strategy and organizational structure, for a large Brazilian wealth management company
Faculty Advisors