Hyundai’s European headquarters challenged the team with analyzing warranty policies for competitiveness. The team was tasked with recommending a fiscally responsible warranty and a strategy for implementation, considering the varied markets across Europe. The team analyzed warranties across markets, researched the warranty’s influence on purchasing, and proposed recommendations supported by detailed financial analysis.

Define go-to-market strategy and develop an implementation playbook

Perform a marketing study focused on the race bicycle tire market

Conduct a competitive analysis and benchmarking study to develop new marketing strategies