Develop a business plan for a healthcare-specific recycling center.

Health Literacy Zambia (HLZ) is a volunteer-based grassroots organization in Zambia, Africa, that focuses on improving women’s and children’s health in rural areas with the focus being on the vulnerable/poorest people, and of course not segregating the vulnerable men in the community because we value inclusion and diversity.

We also focus on providing school necessities for the most vulnerable children and helping them get back to school because we believe in education for all.

The project’s goal is for the Ross team to collaborate with Health Literacy Zambia to formulate a detailed Brand Development plan and an enhanced communication and social media plan, with a three-year implementation roadmap to launch and execute.

Conduct a Market Assessment and Develop a Strategy to target new Solo Practices (Acquired, and De Novo) in the US Markets.

Develop a detailed 3-year marketing plan with goals and benchmarks.

Conduct a competitive analysis and benchmarking study to develop new marketing strategies

Formulate a local marketing strategy and evaluate ROI on past and future marketing activation. Propose key recommendations for the Ann Arbor market moving forward.

Analyze the competitive landscape in the local urgent care clinic business in the Ann Arbor area. Develop a marketing strategy and operation plan for the existing and new clinics.

Perform a situational assessment of commodity price seasonality trends

Formulate a 5-year strategic plan to scale our back office/Co-operative into a national and eventually global model of outpatient medical care.

Create a Market Assessment that describes “The Future of Dentistry” and develop a 6-8 year High-Level Strategic Innovation Plan.