Conduct market assessment to identify test markets for a new business model.

Formulate a detailed strategic market entry plan for a new product line and business in autonomous low speed vehicles

PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Define an enhanced overall branding and communications strategy for PsiAN.

Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.

Craft a competitive strategy for the sparkling water category.

Develop a business case assessing the market potential and viability of 3D printing technology being developed to produce water supply system spare parts from recycled plastics.

Outline a redesign of a company unit.