Action-Based Learning Projects:
MAP & Consulting Studio
White Plains, NY
White Plains, NY
2014
Full-Time MBA MAP
PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.
Faculty Advisors
Haifa Israel
Haifa Israel
2023
Full-Time MBA MAP
Market Analysis and Assessment
Provide detailed research about the US antibiotic susceptibility testing market, build a GTM strategy, and formulate a three-year action plan for market development, potential alliance-forming, and later stage fund-raising
Faculty Advisors
Santos, Brazil; Madrid, Spain
Mumbai, Chennai, and Madurai
Mumbai, Chennai, and Madurai
2024
Full-Time MBA MAP
Go-To-Market Strategy
Formulate a strategic market entry plan for a new product offering in India and Middle East. Develop ICP, Positioning strategy, Value proposition, and Operating Model for the product.
Faculty Advisors
Chicago, IL
Chicago, IL
2022
Online MBA
Brand Positioning and Communication
Define an enhanced overall branding and communications strategy for PsiAN.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
Faculty Advisors