Explore ways to increase brand awareness among University of Michigan employees under age 40.

Analyze the business traveler market to understand how to compete for the midweek business traveler

Propose a business model for setting up the recycling of rare Earth elements by evaluating the various source streams and technology options available.

Create a development plan for the waterfront phase of the Clark and Roosevelt project in Chicago.

Convert the organization’s small business technical accelerator initiative in Denver to a replicable strategy that can be utilized on a national level.

Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.

Conduct research on US eastern region logistics market to provide the company with suggestions on business strategy to extend it's existence from the western region.

Create a digital marketing framework and campaign schedule.

Develop a comprehensive marketing strategy.