Create a business plan to execute expansion into new service areas

The focus of the project will be a strategic repositioning of our EMBLEM S-ICD (subcutaneous implantable defibrillator) in light of the Modular CRM system (S-ICD coupled with the EMPOWER Leadless Pacemaker) coming in 2025. Key question to answer: How do we go-to-market with this strategic repositioning of S-ICD?

Review and revise the current process for sales and distributor bottom-up forecasting of New Product Development (NPD) initiatives

Determine the best subscription model and price for a sports technology platform, along with monetization methods for story contributors.

Create a strategy and acquisition plan to prioritize and enter new markets and refine existing operations to facilitate rapid nationwide expansion.

Develop a market assessment and strategy for Alaska Airlines to be known on the national stage specifically as an airline of choice for Millennial and Gen Z travelers.