Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Conduct a market analysis and define strategic inputs regarding the market validation, business models, and “go to market” channels, and formulate a three-year U.S. market entry action plan for a marine robotic system aimed in cleaning lakes from algae, invasive plants, oil spills, and floating debris. Entrepreneurial-Development Stage - Focus on Marketing
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Supply Chain Optimization
MDining has recently developed and instituted new sustainable procurement purchasing standards and guidelines. With new procurement standards being implemented, there is a need to develop a strategy for implementation and execution, tracking and oversight system that procurement staff can use to measure the effectiveness and impact of these standards (process rollout planning).
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Develop a plan to increase sales and revenue by optimizing SEO for our website and implementing targeted social media marketing campaigns. Create a plan to drive more traffic to the site and convert visitors into loyal customers by showcasing new arrivals and special promotions, ideally by partnering with female influencers who align with its empowerment message to enhance its online presence and build stronger connections with the target audience driving more sales.
Faculty Advisors
New York City, NY, USA
New York City, NY, USA
2023
Full-Time MBA MAP
Strategic Roadmapping
Formulate a comprehensive go-forward Alternative Investments strategic market entry strategy to help Apex Fintech Solutions better achieve our purpose of “frictionless investing for everyone”
Faculty Advisors
Boston, MA
Boston, MA
2023
Executive MBA MAP
Strategic Roadmapping
Develop a business case and a strategic plan for the creation a rare disease therapeutics center that will administer high-cost therapeutics (such as gene, CRISPR, mRNA and enzyme replacement therapy) for patients with rare diseases at Michigan Medicine.
Faculty Advisors