Action-Based Learning Projects:
MAP & Consulting Studio
Charlotte, NC
Charlotte, NC
2024
Executive MBA MAP
Strategic Roadmapping
Develop a strategic product innovation roadmap for new and/or existing philanthropic products and services designed to help people, companies and nonprofits maximize the impact of giving, as well as framework for us to evaluate and prioritize projects going forward. Recommend first project to tackle; go-to-market strategy may be potential follow-up project.
Faculty Advisors
Redwood Shores, CA; Austin, TX; Boston, MA
Redwood Shores, CA; Austin, TX; Boston, MA
2017
Full-Time MBA MAP
Formulate an action plan to strengthen the Oracle brand in recruiting and internal employee experience with the goal of improving sales force productivity by attracting and retaining exceptional talent.
Faculty Advisors
Los Angeles, CA
Los Angeles, CA
2024
Executive MBA MAP
Strategic Roadmapping
Advances in gene-targeted therapies together with the approval of Moderna’s and Pfizer’s RNA-based COVID 19 vaccines are revolutionizing the future of healthcare. These transformative medications rely on novel nanoparticle vehicles which can safely and effectively deliver them to target cells and organs.Barcode Nanotech’s Tag&Track technology enables the generation and identification of new RNA carriers that lead these new drugs to their designated target cell. As the enabler of new drugs through targeted delivery, the company is collaborating with some of the largest pharma companies in the world to develop new medications.
Now, the company aims to develop a wholly owned RNA therapy (RNA medication and delivery vehicle). The Ross team will conduct a market-assessment to identify the optimal penetration strategy in one selected indication. The project includes generating a strategy for the formation of a new US-based pharma startup.
Now, the company aims to develop a wholly owned RNA therapy (RNA medication and delivery vehicle). The Ross team will conduct a market-assessment to identify the optimal penetration strategy in one selected indication. The project includes generating a strategy for the formation of a new US-based pharma startup.
Faculty Advisors
Mountain View, CA
Mountain View, CA
2025
BBA Capstone
Market Analysis and Assessment
Conduct comprehensive market research and develop a strategic business model for Jindo's AI-powered veterinary assistant and ultrasound product, focusing on competitive differentiation, go-to-market including pricing strategies and customer acquisition.
Faculty Advisors
India
India
2022
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors