Action-Based Learning Projects:
MAP & Consulting Studio
Vietnam
Vietnam
2023
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors
Dortmund
Dortmund
2025
Full-Time MBA MAP
Customer Experience Enhancements
Thyssenkrupp-nucera is an organization focused on developing green hydrogen using existing technology used in the Chlor-alkali business. Green hydrogen is the future and will be key in driving energy transition.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Faculty Advisors
Fenton, MI
Fenton, MI
2025
Full-Time MBA MAP
Market Analysis and Assessment
Formulate a strategy for Niles Enterprises strategic acquisition and partnership opportunities. Identify target businesses that fit within the Niles strategy, culture and target geographic areas of expansion to begin conversations around strategic acquisitions.
Faculty Advisors
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors
Addis Ababa, Ethiopia
Addis Ababa, Ethiopia
2015
Full-Time MBA MAP
Supply Chain Optimization
Assess how the HANSHEP Health Enterprise Fund (HHEF) has supported enterprises in creating a foundation of partnerships that will help them transition to scale and identify opportunities for enhancement.
Faculty Advisors