Action-Based Learning Projects:
MAP & Consulting Studio
Madurai, India; Tamil Nadu, India
Chicago, IL
Chicago, IL
2022
Online MBA
Brand Positioning and Communication
Define an enhanced overall branding and communications strategy for PsiAN.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
Faculty Advisors
Seattle, WA
San Juan
San Juan
2023
Weekend MBA MAP
Market Analysis and Assessment
Communication dependent technology is advancing rapidly leaving business decision makers struggling to establish a clear business case for adoption individual technologies and/or combined technologies. Smaller enterprises lack the depth of technical staff to dedicate time to analyzing new technology tools and the result is these companies losing comparative cost efficiency with companies that are able to make these analysis.
Faculty Advisors
San Diego, CA
Detroit, MI
Detroit, MI
2025
BBA Capstone
Market Analysis and Assessment
Develop a comprehensive pricing strategy for Snowbotix’s Robot-as-a-Service (RaaS) model by analyzing customer segments, benchmarking competitors, and creating actionable pricing scenarios to optimize profitability, scalability, and market competitiveness.
Faculty Advisors
2025
Full-Time MBA MAP
Market Analysis and Assessment
Evaluate the potential acquisition and development of a 170-acre site in the Northeast for Related Digital, a data center development platform. The project aims to provide strategic recommendations on the viability of the acquisition, optimal business plans, market positioning, and tenant strategy, supported by comprehensive market, zoning, financial, and risk analyses.
Faculty Advisors
Zurich, Switzerland
Zurich, Switzerland
2024
Online MBA
Market Analysis and Assessment
Identify emerging solutions—whether in technology, AI/analytics, or consulting propositions—that Swiss Re's Automotive and Mobility Solutions team should consider developing, acquiring, or partnering with. These solutions aim to empower our insurance and broker clients in the US and Canada to effectively manage their risk portfolios.
Faculty Advisors
Warren , MI, USA
Tipperary
Tipperary
2024
Executive MBA MAP
Strategic Roadmapping
The town of Tipperary is seeking a Regeneration Strategic Plan to help the community find a new path forward. The area had vast manufacturing resources and wealth, it now needs a new approach that capitalizes on the existing knowledge and resources while building a new direction for the town. For example, it has one of top equine communities in the world, it just needs a strategic view that further aligns the existing resources and figures out what needs to be added for the community to have even greater impact.
Tipperary has prior economic plans that would be available to the team. The team will have access to sponsors who are seasoned executives from Enterprise Ireland, Irish Development Authority, Probal, and local and national government officials. ExecMAP has a successful history of similar projects that would be available to the team. Plus, the frameworks and models could be used by every town in the US for job creation and economic development.
Tipperary has prior economic plans that would be available to the team. The team will have access to sponsors who are seasoned executives from Enterprise Ireland, Irish Development Authority, Probal, and local and national government officials. ExecMAP has a successful history of similar projects that would be available to the team. Plus, the frameworks and models could be used by every town in the US for job creation and economic development.
Faculty Advisors
Mumbai, India and Bangalore, India
Zurich, Switzerland
Wuxi, China
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Typically, cardiac implantable electronic devices (pacemakers, implantable cardioverter-defibrillators, implantable loop recorders, and cardiac resynchronization therapy devices) are implanted in hospitals, surgery centers, or office-based electrophysiology labs. Often, a company representative from the device manufacturer attends the implant procedure in-person to provide technical support and expertise, assist the medical team with device programming and troubleshooting, and ensure the device is properly configured for the patient's needs while adhering to clinical and safety standards.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
Faculty Advisors
Ypsilanti, MI, USA
