Create a global commercial market entry strategy for Kraft Heinz's export business.

Develop a business and product portfolio strategy.

IHS turned to the MAP Program for assistance in improving patient access to medicine in South Africa and other developing countries. The team addressed three separate objectives relating to a “direct delivery strategy” (DDS) for medicines: analyzing whether the national government could manage the system; considering the role of possible IT solutions to help the process; and recommending other countries where DDS could be implemented. The team produced a five-year and 10-year master plan.

Explore ways to increase brand awareness among University of Michigan employees under age 40.

Develop a comprehensive marketing strategy.

Recommend changes to Seller Fulfilled Prime (SFP) to increase the variety of products available and enhance revenue.

Conduct a market assessment and build a launch strategy for creating an ecosystem of STEM programs

Create a business strategy to support product expansion in new user segments and channels.