Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Follow up to last year with our Equitable Ann Arbor Land Trust agenda, www.ea2landtrust.org, goals to convert UM and City parking lots around campus into affordable, workforce and market rate housing. Goals are to add thousands of residents housing over neighborhood retail with 15 Minute Neighborhood characteristics, all needs within a 15 minute walk. Near jobs and transit ops to be highly sustainable and affordable.
Faculty Advisors
Albion, MI
Albion, MI
2024
Executive MBA MAP
Go-To-Market Strategy
Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.
Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.
Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.
Faculty Advisors
Chicago, IL
Chicago, IL
2020
BBA Capstone
Employee Experience Enhancements
PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Strategic Roadmapping
Continue last year’s project work and create a transformational riverfront between the Medical and North Campuses. Add new walkable/bikeable transit connections, placemaking retail, & affordable/middle income and market rate housing.
Faculty Advisors