Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Strategic Roadmapping
Analyze the current banquet and event industry, with a specific focus on opportunities for the two UM Golf Courses, as well as pricing models, and formulate recommendations based on your findings.
Faculty Advisors
Sao Paulo, Brazil
Hilmar, CA
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Develop a comprehensive inbound marketing strategy to increase B2B leads from HR professionals, chief people officers, and decision-makers. The goal is to better understand how LifeGuides fits in the market and move from 1-2 leads per month to a consistent flow of qualified leads through content-driven strategies.
Faculty Advisors
Cleveland, OH Austin, TX
New Philadelphia, Ohio
Shanghai, China
Mumbai, India
Mumbai, India
2014
Full-Time MBA MAP
Investigate the advantages and disadvantages of implementing a smartcard based micro-payment ecosystem.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors
Battle Creek, MI;Detroit, MI
London and Exeter
Dearborn, MI
New York, NY
New York, NY
2021
Full-Time MBA MAP
Employee Experience Enhancements
Work Force of the Future: Develop a framework across GBAM Ops to aid management in identifying and closing the gap between the skills of their current workforce and the skills required for their desired future business.
Faculty Advisors